As an Entrepreneur, there is one thing that you are sure to be doing from beginning to end in business and that is sales. You may begin by selling the concept of the company, then proceed to sell the prospect of return to potential investors (angel, seed, venture), to finally selling the product or service that you are so enamored with.
Do not fool yourself, unless your passion turns into action you may be setting up yourself for failure. How do I know this? I have listened to those who didn't do know how to sell well (ideas etc) and not surprisingly didn't succeed. If you want to actually live your dream and achieve your goals for your start-up, learn sales.
How?
Understand as much as you can about what you are doing, the business you are trying to build, product you want to sell etc (In a word, Research). Remember, everything (a product, service etc) is about people, get away from the computer and actually talk to ________your answer should be (people) especially those in your target market (customer segments). Take my hate to blog, think fast but type slow foolish advice, Sell. Ok, that's enough motivation now go and sell it.
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