Monday, 29 July 2013

Start-Ups as Gardens not Buildings

Seth Godin notes that great projects are more like gardens than buildings. I have never tended a garden in my life, but I have fond memories of my neighbour tending hers.

I know from observation that tending a garden requires dedication, discipline and definitely some level of vigilance. I know she had to contend with changing conditions and pests etc

I find this perspective interesting because for me it means, thinking about the project or Start-up as a growing dynamic organism. This is radically different perspective building than building a static structure, which might just require maintenance.

I'm sure there is more to it but it is interesting. How about some gardening?