Your Passion. Your Business.
Passion, is fundamental to entrepreneurship.
Passion, drives many people into business for themselves and also sustains them when they are actually in businesses. Passion is defined as, an intense emotion, compelling feeling, enthusiasm, or desire for something. It can also mean to suffer.
Passion, according one business owner I was listening to recently,can make or break a business. Is your business idea compelling you to act? How enthusiastic are you about your business idea? These are fundamental questions you need to answer before you make that mad rush to register your business and start to create stationery etc. The world is filled with people who have ideas, the truth is, many of those ideas are never going to be developed into actual businesses.
Not every person has the passion to start and develop a business. That said, If you have already registered, you have taken money from your friends, family etc. Its not too late to ask the questions, the process might just help you to push on or to recognize an error in judgement. This in turn will lead you to stop the Child's Play or what we in Jamaica term Dolly House before somebody involved turns into a life-sized Chucky and you are axed early into your reign as business owner.
Business, is just that, business. It is a serious matter that requires serious commitment and a serious self-evaluation especially as it relates to passion. Lets face it, to quote Javette Dixon, of Point Global Marketing, "no one is as passionate about your business idea as you are". So if you are a budding Communicator and you are considering launching out into the deep, be sure to exam yourself to see if your passion is enough.
Finally, there is a side to passion that many people are not aware of. Lucky for you, Diligent in Business aims to bring just those things to light. Passion in the Greek language can also mean suffering. Starting a business is one of the most arduous and challenging things that any can pursue. When considering starting your business, ask yourself, how much you are willing to suffer, especially during the formative years (loss of income, time, comforts etc).
